ALTERNATE W began in 2013 in a very tiny store in Hong Kong as a lifestyle backpack shop.  With the efforts of our trustworthy team members and the support of our valuable customers,  we are now having 3 stores in Hong Kong.

Our mission is to gather together the very best in backpacks and outdoor accessories, offer a variety of fashionable and lifestyle backpacks sourced internationally, with a focus on quality to our customers.

Not only aiming at a business success but to contribute to the society, sharing happiness and joy to everyone of you.  We do believe our customers will bring the backpacks to travel around the world and remember us together with the bags.  That makes us feel we are BIG and that’s the energy to strive us to do better and better no matter what.

So now, come to visit us to receive a very warm welcome and grab a bag from us!

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